So that's why a lot of people are still inside the box and trying to get out, as opposed to being outside of the box looking back at it on their way to something else.
Let me see what I got going on, and let me check my Palm Pilot, and I'll let –" The shenanigans, you know. Let's do it just like that." And you know, I'm used to, "Hey, I want to do this." "Well, hold up right quick. They like, "What you want to do?" "This is what I want to do." "OK, well let's do it." I'm like, "Just like that?" "Yeah, yeah, yeah. And people before, I'm not saying nothing to discredit anybody's, you know, hustle, but it just didn't match mine. Nobody knows when the end is right there, so while I, you know, got blood running warm in my veins, I'm trying to do something. Then I'm looking to get in somebody's studio all night, sleep for an hour-and-a-half, two hours, get up and do the press all day. Z-RO: Cause I'ma do the press all day. And I don't think anybody else has matched my drive, if you feel me.
Like, I'm doing press, but I'm trying to find studios. And this was the main thing that I was missing, cause the music in my opinion – of course in my opinion – I'ma say the music has always been there. She's super-duper, super-duper, super-duper great.Ĭause I've never done press like anything related to this before. Z-RO: Well of course the distributor, Empire. Who are the certain people that you got with that put you in this area? I saw that you said – you mentioned that in an interview you did with XXL that it wasn't until you sort of centered within yourself, but then you also got with certain people that enabled some of these new, sort of mainstream opportunities for this record. And then also just not letting other people tell you whether your shit is good or not has been really important for us. FRANNIE: Well, you went right to it cause we talk about it all the time, sort of that philosophy of relying only on yourself and believing your gut instinct, all that kind of thing. So I'm looking at that I'm like fixated on it. So when you become Muslim, you hold your finger up and bear witness. When you take your shahada, it's like raise your right hand if you in court, put your hand on the bible, whatever. ALI: So that's – that logo, it's like, you hold that up, you're bearing witness to the creator. Z-RO: Yeah, my brother told me that it is. ALI: – and it's very significant to Islam. ALI: I'm sorry to jump to the 1 Deep part. They were just worried about recoups and returns, and that was it. I never thought I'd got a chance to have this opportunity, because of, you know, people I was dealing with. That's the reason I'm here right now, cause that's been the norm, what she said. And ever since I've stepped out on my own, 1 Deep, it's been going a little differently. Like when you're overseeing, you know, you can't blame nobody but yourself in the end if it doesn't go the way you want it to go. It seem like when I do my thing by myself, it gets a little bit more broad spread. Like, everything is centered around me, because I mean, what she was saying – a lot of people just really don't know, and I kinda attribute that to people I was dealing with, musically. Z-RO: 1 Deep Entertainment is what I do my music under, the way of life also. ALI: So, 1 Deep, I have to ask cause I see that. And I'm just really happy that we have a podcast where we can do whatever we want. There's, like, some ways in which I think that people think of you as a special – not like – underground is not the right word, but that not everybody knows about you or is a super-fan, that type of thing. FRANNIE: And there's definitely been some doubt over the years that I would get to talk to whoever I thought was most interesting, as opposed to whoever we thought might get the most views or listens or whatever. FRANNIE: I guess I thought that I would have to go to Texas, first of all. ALI: Why did you think that you would never be able to meet him or speak to him? It's been – I've been listening to you for a very, very long time, and I kind of never thought that I would be able to meet you and speak to you. We're grateful he spent some time with us when he was still in the game, we're so thankful for the music he gave us while he was, and we wish him the best of luck in all his future pursuits. But he also details his frustrations with the industry in our conversation, so his retirement is not a total surprise. We taped this interview before we had any idea Z-Ro would later announce his retirement from music – he's said the album he's releasing on June 30th, No Love Boulevard, will be his last. It's our loss, especially because you can tell here (back then) that he was excited to release new work, and felt like he was sitting on heat.
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